20th century bore witness to a music revolution. Zune is the new music and entertainment project from Microsoft. It was created with the spirit of communication in mind. Microsoft feels that entertainment should be based on shared, connected experience. A social experience.
Wireless Technology=Spontaneous Sharing
Unlike other digital music players on the market today, Zune features wireless technology that enables friends to spontaneously share full-length sample tracks of select songs, homemade recordings, playlists or pictures among their Zune devices. The full tracks of these songs can be listened to up to three times over three days, and, if the recipient enjoys the song she hears and wishes to buy it, she can flag it on her device and easily purchase it from the Zune Marketplace, which features over 2 million songs. A consumer has the choice between downloading individual songs and "Zune Pass" subscription plans. This is especially attractive for the MySpace generation, who frequently use the power of community to share common interests and promote social networking.
“Music comes from social places,” Matt Jubelirer, Zune product manager, explained at today's preview event. “But over the years, it started to become an isolated experience – people would listen with their headphones but not talk to the people around them. We wanted to add the social back into entertainment.”
Microsoft & Newsboard."Microsoft Launches Zune this Week."www.musreview.com.13 Nov. 2006. 10 July 2009.
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