Radiohead released it’s seventh album brilliantly on October 10, 2007. Music listeners could digitally download the CD from their website making whatever payment they wanted. Beneath the payment option it read only ‘it’s up to you.’ By the end of the day 1.2 million copies of the CD were downloaded.
“On the deliriously satisfying In Rainbows, Radiohead returns to a more straight-ahead (though subdued) rock sound. Much hubbub has been made about this record's innovative release. Radiohead allowed fans to pay what they wished to download fairly low-resolution tracks from the band's own website. Like so many innovations, it already seems funny both that it was such big news and that someone else of similar stature hadn't done it sooner. Some pundits were appalled that it took awhile to download the tracks if you tried to do it at the same time as thousands of other people, while others decried that the group was trying to kill the music industry (or save it). -Mike McGonigal
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